They are looking for security for their capital, a return that doesn't evaporate with inflation, and, above all, clear rules of the game. In an increasingly complex local market, looking abroad is not a luxury but a strategic necessity for your client portfolio. And this is where Paraguay, our neighbor, has emerged as the most solid and pragmatic answer, offering you an unparalleled business opportunity to differentiate yourself and provide real value.
Presenting the Paraguayan market isn't just about offering "one more property." It's about providing a comprehensive financial solution to the problems your clients face daily. It's about showing them a horizon of stability and growth they thought was unattainable. If you are not yet actively offering properties in Paraguay, you are leaving one of the most powerful tools for building investor loyalty on the table.
Why Paraguay? The Irrefutable Argument for Your Argentine Client
When you present an opportunity to a client, you need solid arguments and concrete data. Paraguay provides them in abundance. This isn't a speculative bet but an investment decision based on macroeconomic fundamentals and tangible benefits that resonate directly with the needs of the Argentine investor.
1. Macroeconomic Stability and Dollarized Returns
This is your opening and most powerful argument. While Argentina grapples with exchange rate volatility, Paraguay enjoys one of the most stable currencies in the region and sustained economic growth. For your client, this translates into a magic word: predictability. By investing in the Paraguayan real estate market, they not only safely dollarize their capital but also access a rental yield that averages between 6% and 8% annually in US dollars. These are real, consistent figures, far superior to what can be obtained today in Argentina's major cities. It's a safe haven for value that also generates active cash flow in a strong currency.
2. Tax Benefits: A Real Competitive Advantage
The tax burden in Argentina is a primary concern for any investor. Paraguay, in contrast, offers one of the simplest and most attractive tax systems in South America, known as the "Triple 10" (10% VAT, 10% Personal Income Tax, and 10% Corporate Income Tax). There is no personal property tax on real estate for non-residents, nor are there inheritance taxes. Imagine your client's reaction when you explain that the calculated return will be almost entirely net. This tax benefit is not a minor detail; it is an absolute differentiator that drastically increases the final return on investment.
3. A Strategic Partner on the Ground: The Key to Trust
An investor's biggest fear when crossing the border is uncertainty. Who to deal with? What is the process like? This is where your role as a broker is magnified by partnering with top-tier developers who understand the needs of the Argentine client. Companies like Civis Paraguay S.A. have become strategic allies. They not only develop iconic projects in Asunción's best locations, such as Las Lomas or Villa Morra, but they also have a track record and reputation that provide the security your client demands. By recommending a Civis project, you're not just selling square meters; you're offering the peace of mind of an investment backed by the solidity, construction quality, and reliability of one of the market's leading companies.
The question you should be asking yourself is not whether your clients are interested in these advantages, but rather: are you prepared to be the broker who offers them professionally and securely?
Conclusion: Expand Your Business, Secure Your Clients
The market has changed. The most successful real estate brokers in Argentina no longer limit their vision to the country's borders. They have understood that their role is to be wealth advisors, and in that advisory capacity, Paraguay presents itself as the smartest and most accessible option.
Offering opportunities in the Paraguayan market, hand in hand with reliable partners like Civis Paraguay S.A., positions you at the forefront. It allows you to provide concrete answers to your clients' search for security and profitability, strengthening your relationship with them and opening a new and lucrative business avenue for yourself. The time to present this strategic solution is now.